JEANINE PRIMM JONES, MSW
Throughout her 19 year career, Mrs. Jeanine Primm Jones has become known as a creative culturally sensitive health educator.

THE NATIONAL BASKETBALL ASSOCIATION
Since 1998, Jeanine has designed and presented innovative relationship health seminars for professional and prospective professional basketball players. Her seminars, always highest rated among player programs, have been required for all National Basketball Association (NBA) players (three times a year for Rookies, once a year for veterans). Seminar topics range from managing sex and dating (including sexual infection prevention and education) to managing relationships with partners, potential partners, children and estranged partners. Her domestic violence prevention program (handbook and seminar with music) was also presented to National Football League (NFL) players. Jeanine’s custom-made seminars have been performed nationwide for schools, municipalities, national and international sports teams, parents and other groups. She also provides individual relationship health coaching.

THE MUSIC
Jeanine is well-known for her creative technique of integrating appropriate lyrics from current and popular music clips, mixed grooves, beats and sound effects into the script of her interactive seminars. This unique presentation style, described as entertainment education (’edu-tainment’) highlights related lessons, creates mood and anticipation for learning, increases attention span and enables the participant’s memory of the seminar lessons when they later encounter the popular songs. This method also inspires unrehearsed synchronized participation in the seminar and stimulates spontaneous sensitive responses from the participants.

EARLY CAREER
In 1989, Jeanine’s health career began as a Disease Intervention Specialist in Brooklyn, NY, where she convinced STD patients to identify partners and to notify partners. She later coordinated the AIDS program for the Narcotics Rehabilitation Center at New York’s Mt. Sinai Hospital. In the early 1990’s, Jeanine directed the Counseling and HIV Testing Program and Hotline for the City of Cambridge, MA. She also established HIV testing in Cambridge Hospital, high school and six neighborhood health centers.

She received her Masters degree in Clinical Social Work at Simmons College in 1996, where she was given the Dean’s Leadership Award. Then at Boston’s Beth Israel Hospital, she trained with a multidisciplinary out patient mental health team in short term-therapy. At English High School, Jeanine provided long-term mental health counseling for students involved in anti-social activities. She developed Project TEACH in Harlem, NY, the first African-American user-friendly HIV treatment education model for people infected with and affected by the virus. Jeanine also has served on the Treatment Advisory Board of the National Minority AIDS Council, written articles on various health topics, authored a domestic violence prevention handbook for males and created the newsletter ‘Treatment Talk’ designed for HIV Positive African Americans.

AFFILIATIONS
Jeanine Primm Jones is a partner in Health Disparities Services, LLC with family members, Beny Primm, MD and Annelle Primm, MD, MPH and serves as a trustee at Foxcroft Preparatory School.